Recognising destinations that demonstrate excellence in marketing and branding to strengthen their global profile, attract major events, and drive long-term growth.
Assessment Criteria:
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Strategic Brand Positioning: How clearly and distinctively has the destination defined and communicated its brand within the global events and tourism marketplace?
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Integrated Marketing & Activation: How effectively did the destination translate its brand strategy into targeted marketing, communications, partnerships and campaigns to reach priority audiences, including event organisers, rights holders and visitors? How effectively were different channels and platforms used to build awareness, engagement and demand?
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Measurable Brand & Commercial Impact: What tangible outcomes have been achieved, such as increased event wins, tourism growth, investment interest, media value, or improved brand perception?
